About Us

MiLatino Media LLC is a dynamic new player in the Latino web site market targeting 2nd generation, acculturated, bilingual Latinos. MiLatino began July 2006 when it was

incorporated as MiLatino Media LLC in the state of Kansas.

The MiLatino sites provide viewers with Latino entertainment, news, and local community and national information through both printed information and through cutting edge technology that allows viewers to watch videos on-demand/TV style.

MiLatino.com has a national site (milatino.com)

Click here to hear an interview with Winston Jimenez, President of MiLatino Media, LLC,  from October, 2006, on Kansas City National Public Radio.

Traffic on Our Sites

MiLatino.com has shown significant traffic coming from the following states: California, Florida, New York, New Jersey, Missouri, Kansas and Texas. Immediate strategies are in place to ensure awareness of our National website to top US Latino cities (and beyond) in the first quarter of 2007.

Our Audience

MiLatino.com’s target audience is primarily the acculturated Hispanic web visitor/viewer. Viewers include a generation of Latinos which is difficult to reach,

yet is one of the most sought-after demographics by corporations. This demographic of Latino professionals, between the ages of 18 and 34, is estimated to grow from 61% to 67% of the total US Latino population by the year 2010.

Statistics show that MiLatino.com viewers typically log onto MiLatino.com starting at noon, with the busiest days being Tuesday, Wednesday and Thursday. We also know that our typical viewer has broadband access at home and is a white-collar professional with disposable income.

Female: 60%

Male: 40%

Median age: 29

Ages 18-34: 62%

Bachelor’s degree: 25%

Associate’s degree: 35%

Students: 12%

Note: From a 2006 survey. Updated information due out first quarter of 2008.

Latino Internet TV

The "video streaming revolution" has turned the Internet into a television-like interface but without the prohibitive costs or scheduling restrictions of setting up programs that traditional television or cable require. Our web sites delivers relevant television-like shows, community information specific to the local city sites, search capabilities, video and picture uploads, and national content shows that have appeal across all virtual communities, customized based on geography and levels of acculturation.

The Technology

We use a cutting edge video player, which is extremely user-friendly technology. Viewers just click on a video, much as they would click a channel on a television

remote, and the video begins to play with NO NEED for QuickTime, Windows Media, flash or any other media player. Viewers can choose from numerous

episodes of shows that are currently playing on our channels. Sponsors have the option of adding a “must watch video” at any point during the show.

Viral Marketing on MiLatino.com

MiLatino uses a simple yet very effective marketing technique called viral marketing. Viral marketing is achieved in the following ways:

Upon pausing a MiLatino video, viewers will see the following links, Resume, E-mail This, or Get Link. The ‘Get Link’ functionality allows the user to get the actual hyperlink to the video in order to forward on to friends or co-workers. There is also a functionality that allows users to get the code to actually embed the pertinent video onto their website.

We syndicate our Brightcove Console on other web sites that we believe are a good fit for our content

We are also taking advantage of The MySpace phenomenon where MySpace visitors are already watching and sharing MiLatino videos. you will find  milatino.com videos on google videos and yahoo videos. Each MiLatino video that we put on Google videos, and Yahoo videos  is branded with the MiLatino logo, so curious viewers will undoubtedly check out Milatino.com after watching our videos.

How Milatino.com sites are different from other Latin content sites

There is no current competition from any existing Internet–based, predominantly English-language, Latin-content website using city portals while also leveraging internet video like MiLatino.com. Nor is anyone focusing on the online syndication of Latino shows on a national level. MiLatino.com will enjoy first mover advantage for the duration of 2007 and well into 2008.

If we look for companies with city portals that cater to the second generation Latino in a bilingual or mainly English format, we will find an empty bucket in this niche.

Let the reach of Milatino.com provide you with more business! View our sponsorship/media kit for pricing and additional details.