MiLatino Media LLC Media Kit
About MiLatino Media LLC
ABOUT MILATINO MEDIA, LLC
Media LLC is a dynamic new player in the Latino web site market targeting 2nd generation, acculturated, bilingual Latinos. MiLatino began July 2006 when it was incorporated as MiLatino Media LLC in the state of Kansas.
The MiLatino sites provide viewers with Latino entertainment, news, and local community information through both printed information and cutting edge technology that allows viewers to watch videos on-demand.
Comprised of mostly English-language content, streaming video technology, strategic alliances with mainstream and Latino web sites, and fresh content, we have successfully demonstrated the ability to effectively acquire viewers. MiLatino has quickly become the number one Latino web site in the Kansas City, St Louis, and Milwaukee regions and the number three Latino web site in the entire Midwest. On all of our sites combined, we receive over 80,000 unique visitors, over 50,000 video views, 120,000 page views, and over 4 million hits per month!
SPONSORS, PARTNERSHIPS, AND PUBLICITY
Partnerships
MiLatino Media LLC benefits from strategic alliances with publishers and content providers, both in the Internet industry as well as traditional companies providing value to MiLatino Media LLC portal communities. Some of these alliances include:
Brightcove.com
Cultural Fairs St. Louis (Jazz Festival, Art Fair, Big Read)
Dos Mundos Bilingual Newspaper (Kansas City)
Hispanic Chamber of Commerce of Greater Kansas City
Ifashiontv.com
International Institute of St. Louis
Kansascity.com (The web site for the Kansas City Star, receives 1 million visitors per month, and co-brands a section of their homepage with MiLatino.com content.
Latpro.com
National Society of Hispanic MBAs Kansas City Chapter
Nochelatina.com
River Cities Football Club (St. Louis Women's Semi-Pro Soccer)
Sponsors, past and present
Anheuser-Busch
Commerce Bank
Kansas City Convention and Visitor’s Bureau
Kansas City Star
Kansas Speedway
KC Comets
KC Wizards
Kemper Arena
Knight Fair LLC
Metropolitan Community Colleges
Mexfair.com
Miller Brewing Company
St. Louis Metropolitan Police Department
US Army
US Bank
Publicity
Radio: NPR Radio; KUCR Radio
Newspapers: Kansas City Star, KC Hispanic News
Web sites: Kansascity.com, Lawrence.com, Pitch.com, aboutus.org, http://www.aboutus.org/MiLatino.com, and the NAM National Ethnic Media Directory.
Non-profits: Kansas City Chapter of the National Society of Hispanic MBA’s, National office of the Hispanic MBA’s, American Marketing Association, Ad Club of Kansas City, Venezuelan Association of Missouri, St. Louis International Film Festival
Viral Marketing: Ifilm.com, Google Video, Brightcove.com, Youtube.com
Viral Marketing on MiLatino.com
MiLatino uses a simple yet very effective marketing technique called viral marketing. Viral marketing is achieved in the following ways:
Upon pausing a MiLatino video, viewers will see the following links, Resume, E-mail This, or Get Link. The ‘Get Link’ functionality allows the user to get the actual hyperlink to the video in order to forward on to friends or co-workers. There is also a functionality that allows users to get the code to actually embed the pertinent video onto their website.
Another type of viral marketing will allow your ad to be seen by a bigger audience than you would normally get on MiLatino.com. We syndicate our Brightcove Console on other web sites that we believe are a good fit for our content. If your video ad is on the console when it is syndicated, your ad will be seen on other web sites.
MILATINO VISITORS
MiLatino viewership
MiLatino’s viewership includes a generation of Latinos which is difficult to reach, yet is one of the most sought-after demographics by corporations. This demographic of Latino professionals, between the ages of 18 and 34, is estimated to grow from 61% to 67% of the total US Latino population by the year 2010.
Statistics show that MiLatino viewers typically log onto MiLatino starting at noon, with the busiest days being Tuesday, Wednesday and Thursday. We also know that our typical viewer has broadband access at home and is a white-collar professionals with disposable income.
MiLatino viewer statistics:
Female: 60%
Male: 40%
Median age: 29
Ages 18-34: 62%
Bachelor’s degree: 25%
Associate’s degree: 35%
Students: 12%
Latino Internet TV
The "video streaming revolution" has turned the Internet into a television-like interface but without the prohibitive costs or scheduling restrictions of setting up programs that traditional television or cable require.
Our web sites deliver relevant television-like shows, community information specific to the local city sites, search capabilities, video and picture uploads, and national content shows that have appeal across all virtual communities, customized based on geography and levels of acculturation.
The Brightcove Console
MiLatino.com has acquired Brightcove.com’s cutting edge video player, which is extremely user-friendly technology. Viewers just click on a video, much as they would click a channel on a television remote, and the video begins to play. There is no need to have windows media, flash or any other media player. Viewers can choose from numerous episodes of shows that are currently playing on our channels. If a sponsor places a video at any point during the show, the viewer must watch the ad in order to watch the show.
MiLatino.com channels
We have channels to suit just about every taste and interest. There is always a variety of shows playing on each channel, and fresh episodes are uploaded to the sites on a regular basis. Additional shows and channels such as automotive and beauty/fashion channels, local Spanish language news, local city events/information, and local restaurant reviews are in development. Additionally, MiLatino viewers will be able to contribute their own video creations via an upload interface. All of the following channels can be found on MiLatino.com (the national site), except for the “Local Content” channel. As an advertiser, you can further niche your marketing message to a specific channel or have your commercial on multiple channels. We will guide you through your decision-making process, to ensure that your product or service gets maximum exposure.
Syndicated shows on MiLatino.com
Just like on television, online syndication is now a reality! To enhance the content viewers see, MiLatino has syndicated a variety of quality shows both from Latino organizations as well as from venerable and trusted sources like Reuters and the Wall Street Journal. Through partnerships, MiLatino viewers are able to watch these video shows without leaving MiLatino.com.
ADDITIONAL CONTENT ON MILATINO.COM
Cinema:
Recaps of cinema news, trailers and more.
News links:
National, local, and international news are updated daily from some of the world’s most reputable news sources.
Local events listings:
Listings of local non-profit, entertainment, nightlife and cultural events in each city. This provides a local taste for each city portal and provides a public service to local communities.
Music video links:
Links to Latino music web sites and various Latin music videos. Pitbull, Division Minuscula, Don Omar, Aventura, and more.
Latin Viral Videos:
Fun and humorous videos we want to share with our viewers.
Humor Latino:
Locally created content, some of which is submitted by viewers. And human nature being what it is, most of the videos are pretty amusing.
ADVERTISING WITH MILATINO.COM
Advertise to a captive audience with disposable income
Unlike television or radio, visitors on MiLatino.com can’t help but see your ad. Our visitors will see your banner ad every time they go on the web site. Visitors must watch your video ad in order to watch a video.
Get more bang for your buck
Here are some ways to stretch your advertising dollars:
Advertise for 3 months or more.
Advertise on two or more MiLatino sites.
Buy a custom-designed package.
Custom-design your own package
As a free service to our sponsors, we will assist you to create a custom package that will target the particular Latino demographic you want to reach. Feel free to combine video commercials, banner ads, product placement, or any other ideas you may have.
ADVERTISING RATES
Streaming video commercials
Video spots can be :15 or:30 seconds, strategically placed pre-roll or mid-roll on a video show. Viewers must watch the ad in order to watch the show.
Use a pre-existing English, Spanish, or bilingual video ad, or MiLatino can work with you to create a video ad to best reach the audience you want to attract.
The channels have the capability to provide hyperlinks necessary for further product identification and information.
Pre-roll or Mid roll:
15-second spot: $950 per month or $300 per week
30-second spot: $1,250 per month or $450 per week
A :30 spot buy will give the sponsor a free square banner. Square banner will link to designated advertiser webpage for further product identification.
Banner ads:
Choose from various banner sizes.
Choose from static, animated, or interactive ads (see samples at www.iab.net ).
Choose from placement of banner on the home page or high traffic pages (event listings, photo galleries, music video pages, Latin viral video pages, etc,)
Use a pre-existing English, Spanish, or bilingual banner ad, or MiLatino can work with you to create a video ad to best reach the audience you want to attract.
Note:
Interactive or animated ads will require additional cost if MiLatino creates the ad. Contact us for more details.
Large Rectangle:
Size specifications: 336w x 280h pixels
Square Banner: This is also a sample of an animated advertisement.
Size specifications: 131w x131h pixels
Leader Board:
Size Specifications: 728w x 90h pixels
Skyscraper:
Specifications: 120w x 600h pixels
ADDITIONAL WAYS TO ADVERTISE YOUR PRODUCT OR SERVICE:
Product placement:
You can make use of our video shows to increase your product’s visibility. Product placement can be as simple as props, as a backdrop, apparel worn by our online video celebrities or anything else you can think of. Contact us for pricing details.
Sponsor a MiLatino newsletter:
MiLatino.com newsletters go out bi-monthly to a list of approximately 1,400 recipients
Cost for 2 newsletters: $250.00.
Note: This service is currently only available for the Kansas City area but will be available in other cities in the near future.
Events listings:
We will post an event with a link to your web site or to an information page on one of our local MiLatino sites.
Cost to be listed for two weeks: $250.
Restaurant and Club Listings:
We will post a banner with a link to your web site or to an information page on one of our local MiLatino sites.
Cost to be listed for 3 months: $450.
Non-profit listings:
Non-profits receive reduced advertising rates. Call for pricing.
To speak to someone about sponsorship:
Kansas City & national:
Tel: 913-908-7413
© Copyright 2006 MiLatino MEDIA LLC All rights reserved.